What's New

Indian consumers first became aware of Häfele, the German company specialising in architectural hardware, furniture, and kitchen fittings, when the brand sponsored the Australian reality show, Masterchef Australia. Since then, the company has now pivoted from a B2B-heavy marketing approach to a more lifestyle-focused B2C strategy, on-boarded cricketer Sachin Tendulkar as their brand ambassador, which helped significantly with brand awareness. Read More

For over a decade, Hafele’s Loox Range has redefined lighting solutions for furniture applications, merging elegant design with simplicity and technological innovation. From task lighting in kitchens to ambient illumination in bedrooms, the Loox Range has seamlessly combined functionality and aesthetics. Read More